Business Strategy & Innovation
I help businesses find growth opportunities, sharpen their strategy and turn ambitious ideas into real-world results.
Strategy brain. Operator energy.
01 / Strategy & Innovation Projects
From strategy and value propositions to innovation, business models and growth.
Explore projects ↓02 / Fractional / Interim Leadership
Senior, hands-on leadership for strategy, innovation and growth, without a full-time commitment.
Explore fractional leadership ↓03 / The Right People Club
Connecting businesses with the right specialists and helping talented agencies find new opportunities.
Explore The Right People Club ↓01 / Strategy & Innovation Projects
Not another strategy deck. Something you can actually use.
Too many priorities. Not enough progress.
Competing priorities, without a shared view of where to focus next.
For · Businesses that need clarity on what to focus on next.
Outcome · A clear direction and a plan people can actually follow.
Discuss The Reset →Great product. Wrong words?
The product has value, but the positioning and messaging don’t make the difference clear.
For · Businesses struggling to explain why customers should choose them.
Outcome · A sharper story, ready to put in front of real customers.
Landing page development, creative production and media activation are optional implementation services, not automatically included.
Discuss The Value Prop Kit →Got an idea? Let’s see if anyone wants it.
A promising idea, but not enough real customer evidence to know what to build or how to sell it.
For · Companies considering a new product, service or business model.
Outcome · Real evidence before a bigger investment.
Discuss The Launch Kit →You launched. The market shrugged.
The offer is live, but customer needs, positioning and the proposition aren’t lining up.
For · Products or services that have launched but are not gaining traction.
Outcome · Know what's not working, what to change and what to test next.
Discuss The PMF Fix →Innovation shouldn’t depend on a lucky brainstorm.
Ideas pile up, but there’s no clear portfolio, experimentation routine or ownership to move them forward.
For · Organizations looking to identify and develop new growth opportunities.
Outcome · A practical pipeline of opportunities worth pursuing.
Discuss The Innovation Engine →02 / Fractional & Interim Leadership
I join your team as a fractional innovation, strategy or growth leader. I bring direction, get the right people moving and take responsibility for making things happen.
03 / The Right People Club
Good people. Better business.
The right connection can change everything. I bring businesses and talented specialists together, helping both sides find the right fit and make great work happen.
For businesses
From shaping the brief to identifying, selecting and coordinating the right agencies, freelancers or specialists.
I need the right people →For agencies & independents
I support agencies and independent professionals in finding relevant business opportunities, opening conversations and developing new client relationships.
Let's grow your business →A curated network. Not an open directory.
Pick your challenge. I'll point you in the right direction.
Your starting point
Choose a challenge on the left and your recommended service appears here.
I’ve spent 16+ years building businesses, finding growth opportunities and leading teams. I like asking difficult questions, making sense of messy problems and sticking around to get things done.
More on my Marketing & Growth capabilities →Experience
I've spent over 16 years leading digital marketing at a major consumer goods company, driving growth at an international media agency, and helping lead a global innovation consultancy based in Barcelona.
I've worked on both sides of the table — as a client, an agency partner and a consultant. I know what it takes to develop a strategy, get the right people on board and actually deliver.
A few names from along the way.
Strategy & Innovation
Henkel · Nestlé · Zurich · Banc Sabadell · Affinity Petcare · HIPRA
Marketing & Growth
Danone · Johnson & Johnson · GAES · GBfoods · Taskrabbit · Seiko
Teaching & Workshops
Where I teach
Elisava · IED · ISDI · The Valley
I teach Business Design, Business Strategy and Marketing at business schools and in-company, bringing real business challenges, hands-on exercises and experimentation into the classroom.
I also design practical workshops for companies and teams that want to explore new opportunities, test ideas and make better business decisions.
Also in the works: a hands-on game for learning innovation. More soon.
Doodle corner
Draw something, leave a note — happy birthday, good job, whatever fits — and pin it to the wall.
Also in the works: a hands-on game for learning innovation. More soon.